Lead Generation Strategies for the New Normal

استراتيجيات جذب العملاء المحتملين للوضع الطبيعي الجديد

Toshiba Gulf FZE held the virtual event, “Lead Generation Strategies for the New Normal,” on the 17^th of March 2022. This event gathered attendees from Toshiba Workplace Solutions Business Division Distributors from across the Middle East, Africa & Turkey.

This was Toshiba Gulf’s first digital event dedicated to Digital Marketing and it was hosted by Sibin Nelson, Country Manager of Toshiba Gulf. It opened with an address by Chieko Higashida, the Group Manager of Toshiba TEC Japan. Pradeep Kumar, General Manager of Toshiba Gulf, then gave an overview of Toshiba’s digital marketing strategy to generate leads in the new normal.

Ajith Siva, Products & Solution Manager of Toshiba Gulf presented the Digital Lead Generation activities and the results so far. There were also success stories shared by our partners who were represented by Sean Sequiera, National Dealer Manager at Copy Type Electronics, South Africa, and Manzoor Ahmed, Senior Product Manager at Arabian Business Machine Co., Saudi Arabia. Another success story on database projects was shared by Mohamed Ragab, Senior Head of Enterprise Marketing at El Araby Company, Egypt. Following this, Vaishali Doshi, Country Manager of Toshiba Gulf, gave insights on building a project database in the new normal.

The event was formally concluded with an address by Takeshi Kimura, the General Manager of Toshiba TEC Singapore. This event was a great success and set Toshiba TEC Products & solutions on a good trajectory.